Here are the stories we’re following this week to help you stay up-to-date on the latest news from our favorite social media platforms.
Social media marketers should be focusing more on entertainment
“The biggest shift in social media marketing over the past five years hasn’t been short-form video, or even the development of generative AI. The key evolution, from a marketing-specific perspective, has been the move away from interaction and towards straight entertainment.” Read more from Social Media Today.
Employees want AI, leaders are looking for a path forward.
“We’ve come to the hard part of any tech disruption: moving past experimentation to business transformation. Just as we saw with the advent of the internet or the PC, business transformation comes with broad adoption. Organizations that apply AI to drive growth, manage costs, and deliver greater value to customers will pull ahead.” Explore the latest AI findings from Microsoft.
A lot of us are trying to measure ROI too early – and we’re only hurting ourselves!
We love a good infographic, and this one from LinkedIn was *eye opening.* Did you know that only 4% of marketers are waiting the right amount of time to measure ROI (6+ months)? Check out this data from LinkedIn.
‘Intellectual influencers’ will soon be taking over your social-media feeds
Are influencers out, and thought leaders in? Honestly, we kind of hope so. “The barrier to influencing is lower than ever, meaning viewers are more discerning. They are turning their backs on creators who seemingly just promote products and go on out-of-touch, lavish trips and leaning more toward those who offer them content with more meaning.” Read more from Business Insider.
A TikTok ban won’t fix social media. What will?
Lastly, we leave you with this thought provoking analysis of what’s behind the TikTok ban, and the real impacts this platform has had on society. Read the full story in The New Yorker.